Virgin America

Brand Campaign: The Most Exclusive Seats in the Sky

Two rows. Only eight seats. Plush white leather, mood-lit cabin, maximum personal space, and award-winning entertainment. Virgin America First Class. We turned seats 1A through 2D into icons of luxury. When travelers think First Class, they think Virgin America.

OOH

Print

Art Direction

Design

Virgin America OOH billboard ad that says dialed 1D

Virgin America The Most Exclusive Seats in the Sky advertising campaign

Virgin America airline first class seats

According to cabin crew, seats 2A, 2C, and 1D are the most popular choices in first class, offering perks like priority boarding, extra baggage space, and a bit more privacy than other seats.

Virgin America OOH billboard ad that says boss 2c

Evolving the Creative Direction

Virgin America’s previous campaigns featured a playful, lively, visually cluttered creative direction—showcasing cabin scenes filled with passengers. For our First Class campaign, we took a bold new approach—isolating a single floating seat with surreal details that highlighted luxury, legroom, and entertainment. By embracing minimalism, we positioned First Class as an intimate, indulgent escape.

Virgin America The Most Exclusive Seats in the Sky

Silky Szeto