Silky Szeto
司徒肇基
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Virgin America

Brand Campaign: The Most Exclusive Seats in the Sky

Two rows. Only eight seats total. Plush white leather, mood lit cabin, maximum personal space, and award-winning entertainment. Virgin America First Class. We made their seats 1 A thru 2D synonymous with the most luxurious flying experience in the sky.

OOH

Print

Art Direction

Design

Virgin America OOH billboard ad that says dialed 1D
Virgin America The Most Exclusive Seats in the Sky advertising campaign
Virgin America airline first class seats
According to cabin crew members, seats 2A, 2C, and 1D are the most popular seats in first class. They offer perks such as priority boarding, extra baggage space, and a little more privacy than the other seats.
Virgin America OOH billboard ad that says boss 2c
Virgin America The Most Exclusive Seats in the Sky
Virgin America print ad
Virgin America bus shelter ad