Silky Szeto

司徒肇基

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Eargo 5: Hearing Aids

Product Branding & Campaign Launch

For one of the most anticipated products in the hearing aid industry, we launched a campaign that redefined what a hearing aid brand could sound and look like. I helped lead the creative strategy and execution, creating a cohesive product identity across every touchpoint.

Branding

Digital

Film

Print

Art Direction

Design

Nasdaq tower billboard advertising for Eargo 5

Reuters building New York Times Square billboard advertising for Eargo 5

Eargo 5 product photography by Silky Szeto

Eargo 5 product photography by Silky Szeto

Eargo 5 product photography by Silky Szeto

Eargo 5 product photography by Silky Szeto

Eargo 5 product photography by Silky Szeto

Eargo 5 product photography by Silky Szeto

Eargo 5 brochure design by Silky Szeto

Eargo 5 New York Times newspaper full page ad by Silky Szeto

Product Logo Design

I designed the new product logo featuring a custom “5,” with an aperture that complements the point inside the “O” of the Eargo logo.

Eargo 5 packaging photography by Silky Szeto

Eargo 5 packaging photography by Silky Szeto

Eargo 5 packaging photography by Silky Szeto

Eargo 5 packaging hearing devices replacement kit

Eargo 5 packaging sample kit

Eargo 5 packaging sample kit opened

Eargo 5 app in phone with charger and hearing devices

Eargo 5 app binaural settings

Eargo 5 app screens

Eargo 6: Hearing Aids

Product Launch

This was my fourth product launch at Eargo. We introduced the company’s newest smart hearing aids, designed to automatically adapt to any environment.

Branding

Digital

Print

Retail

Art Direction

Design

Eargo 6 launch hero image by Silky Szeto

Eargo 6 graphic product or hearing aids image by Silky Szeto

Eargo 6 mobile website of product page by Silky Szeto

CES Trade Show Exhibit

At CES, we created an immersive sound tunnel showcasing some of the most common situational hearing challenges, allowing people to demo Eargo 6’s Sound Adapt™ feature. We also designed soundproof booths for on-site hearing screenings.

Eargo 6 CES exhibit with sound tunnel by Silky Szeto

Eargo 6 CES exhibit with sound proof booths for hearing tests by Silky Szeto

Eargo 6 CES exhibit banners by Silky Szeto

Verizon Retail Display

We also partnered with Verizon to create in-person experiences featuring product demos and hearing screenings.

Eargo 6 Verizon retail display of product demo kiosk by Silky Szeto