Silky Szeto
司徒肇基
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More Work

Eargo 5: Hearing Aids

Product Launch

For the most anticipated product in the hearing aid industry, we created a product launch that broke a new sound barrier. I helped lead the development of all aspects of the launch: advertising, product branding, packaging, support materials, app design, and various marketing collateral.

Branding

Digital

Film

Print

Art Direction

Design

Nasdaq tower billboard advertising for Eargo 5
Reuters building New York Times Square billboard advertising for Eargo 5
Eargo 5 product photography by Silky Szeto
Eargo 5 product photography by Silky Szeto
Eargo 5 product photography by Silky Szeto
Eargo 5 product photography by Silky Szeto
Eargo 5 product photography by Silky Szeto
Eargo 5 product photography by Silky Szeto
Eargo 5 brochure design by Silky Szeto
Eargo 5 New York Times newspaper full page ad by Silky Szeto

Product Logo Design

I designed the new product logo with a custom 5. The 5's aperture compliments the point of the O in our Eargo logo.

Eargo 5 product logo design by Silky Szeto
Eargo 5 logo design process by Silky Szeto
Eargo 5 packaging design
Eargo 5 quick start guide brand designs by Silky Szeto
Eargo 5 packaging photography by Silky Szeto
Eargo 5 packaging photography by Silky Szeto
Eargo 5 packaging photography by Silky Szeto
Eargo 5 packaging hearing devices replacement kit
Eargo 5 packaging sample kit
Eargo 5 packaging sample kit opened
Eargo 5 app in phone with charger and hearing devices
Eargo 5 app binaural settings
Eargo 5 app screens

Eargo 6: Hearing Aids

Product Launch

This is my fourth product launch at Eargo. We rolled out the company’s newest smart hearing aids that automatically adapts to any environment.

Branding

Digital

Print

Retail

Art Direction

Design

Eargo 6 launch hero image by Silky Szeto
Eargo 6 logo animation by Silky Szeto
Eargo 6 graphic product or hearing aids image by Silky Szeto
Eargo 6 mobile website of product page by Silky Szeto

CES Trade Show Exhibit

At CES we created an immersive sound tunnel that features some of the biggest situational hearing challenges for people to demo Eargo 6’s Sound Adapt™ feature. We also designed sound proof booths for our hearing screenings.

Eargo 6 CES exhibit with sound tunnel by Silky Szeto
Eargo 6 CES exhibit with sound proof booths for hearing tests by Silky Szeto
Eargo 6 CES exhibit banners by Silky Szeto

Verizon Retail Display

We also partnered with Verizon to create in-person experiences with product demos and hearing screenings.

Eargo 6 Verizon retail display of product demo kiosk by Silky Szeto