Product Branding & Campaign Launch
For one of the most anticipated products in the hearing aid industry, we launched a campaign that redefined what a hearing aid brand could look and feel like. I helped lead the creative direction and execution, building a cohesive product identity across every touchpoint.
Product Launch
This was my fourth product launch at Eargo. We introduced the company's newest smart hearing aids, designed to automatically adapt to any environment. My work spanned product, digital, our first retail launch, and a major industry trade show, helping bring the product to market across multiple new channels.
