Brand Refresh & Campaign Launch: Make the Bright Choice™
Sparkle Paper Towels needed a brand refresh to win back fans and celebrate their savvy, resourceful ways. We “rolled out” a fully integrated campaign with snappy TV spots, eye-catching in-store marketing, a shiny new website, digital ads, and social buzz. We also teamed up with Sparkle’s design agency to give the brand identity, packaging, and mascot a fresh, playful makeover.
