Brand Refresh & Campaign Launch: Together, you can.
Unison is a leader in the homeownership investment category. They needed a new identity brings simplicity and clarity which reflects their mission to create a frictionless, transparent, easy, and balanced experience in financing a home. We also launched their first ever brand campaign.
Branding
Digital
TV
OOH
Art Direction
Design
Doors Tv Spot
To kick off the campaign, we created a bold, playful TV commercial that brought Unison’s mission to life—knocking down the daunting challenges of homeownership. We turned that idea into a giant domino course of
falling doors across San Francisco, symbolizing the barriers Unison helps remove.
Logo Design
The original logo used an open door to symbolize accessibility. But the complexity of the design created confusion—many customers read it as “Uni Son” instead of “Unison.” We refreshed the logo for greater clarity
and simplicity, using a custom typeface inspired by Avenir Next.
Accessibility principles from the website guided the development of the brand identity. Typography, color, layout, and hierarchy were all designed to enhance clarity, inclusivity, and ease of use, ensuring the brand
remained welcoming and intuitive across all touchpoints.
Brand Campaign
We turned the actual square footage of billboard spaces around San Francisco into a striking commentary on the city’s housing market, showing how much a home of that size would cost.
