Lyft

Brand Campaign: Driving You Happy

Lyft isn’t just a taxi service. It’s like having a friend with a car, ready whenever you need a ride. We made Lyft feel less like a service and more like a good friend. Casual, human and refreshingly different. This was Lyft’s first national advertising campaign, pulled off with no budget and a lightning fast turnaround.

OOH

Digital

Art Direction

Design