Oakley

Brand Campaign: One Obsession

Roles:

Art DirectionConcept DevelopmentIntegrated CampaignRetail & Environmental Design

Oakley's new One Obsession campaign explores the lives and minds of the brand's global network of athletes. It inspires people to join them in living out their passions. The brand campaign spanned over 22 countries, including outdoor and digital advertising, social, and retail activations.

Oakley ‘One Obsession #LiveYours’ baseball campaign featuring Matt Kemp training alone inside a batting cage

Oakley ‘One Obsession’ campaign featuring surfer Gabriel Medina on Maresias beach in Brazil

Oakley ‘One Obsession’ campaign featuring skier Sean Pettit in Whistler, Canada

Oakley ‘One Obsession’ retail display featuring surfer Gabriel Medina

Frame one of a sequential Oakley digital ad campaign showing Eric Koston walking alone across an empty street with the quote ‘It’s such a mental game…’

Frame two of a sequential Oakley digital ad campaign featuring Eric Koston holding a skateboard beside the quote ‘…Skateboarding’

Frame three of a sequential Oakley digital ad campaign showing Eric Koston doing a skateboard trick on an outdoor table bench with the tagline ‘One Obsession #LiveYours’

Large-scale Oakley ‘One Obsession’ billboard featuring skateboarder Eric Koston displayed on the side of the Andaz West Hollywood hotel in Los Angeles