Silky Szeto
司徒肇基
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Oakley

Brand Campaign: One Obsession

Oakley's new One Obsession campaign explores the lives and minds of the brand's global network of athletes. It inspires people to join them in living out their passions. The brand campaign spanned over 22 countries, including outdoor and digital advertising, social, and retail activations.

Roles:

Art Direction Concept Development OOH Print Digital Campaign Retail & Environmental Design
Oakley ‘One Obsession #LiveYours’ baseball campaign featuring Matt Kemp training alone inside a batting cage
Oakley ‘One Obsession’ campaign featuring surfer Gabriel Medina on Maresias beach in Brazil
Oakley ‘One Obsession’ campaign featuring skier Sean Pettit in Whistler, Canada
Oakley ‘One Obsession’ outdoor advertisement promoting Flight Deck snow goggles
Oakley ‘One Obsession’ retail store display and branded environmental graphics
Oakley ‘One Obsession’ retail display featuring surfer Gabriel Medina
Frame one of a sequential Oakley digital ad campaign showing Eric Koston walking alone across an empty street with the quote ‘It’s such a mental game…’
Frame two of a sequential Oakley digital ad campaign featuring Eric Koston holding a skateboard beside the quote ‘…Skateboarding’
Frame three of a sequential Oakley digital ad campaign showing Eric Koston doing a skateboard trick on an outdoor table bench with the tagline ‘One Obsession #LiveYours’
Large-scale Oakley ‘One Obsession’ billboard featuring skateboarder Eric Koston displayed on the side of the Andaz West Hollywood hotel in Los Angeles