Silky Szeto
司徒肇基
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Oakley

Brand Campaign: One Obsession

Oakley's new One Obsession campaign explores the lives and minds of the brand's global network of athletes. It inspires people to join them in living out their passions. The brand campaign spanned over 22 countries, including outdoor and digital advertising, social, and retail activations.

Roles:

Art Direction Concept Development OOH Print Digital Campaign Retail & Environmental Design
Oakley One Obsession campaign featuring Matt Kemp wearing Cages sunglasses
Oakley One Obsession campaign featuring Gabriel Medina at Maresias beach
Oakley One Obsession campaign featuring Sean Pettit at Whistler
Oakley One Obsession Flight Deck outdoor advertising
Oakley One Obsession retail store display
Oakley One Obsession retail store display featuring Gabriel Medina
Oakley One Obsession web banner ad featuring Eric Koston
Oakley One Obsession web banner ad featuring Eric Koston
Oakley One Obsession web banner ad featuring Eric Koston
Oakley One Obsession billboard featuring Eric Koston