Silky Szeto
司徒肇基
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More Work

Brawny

Social Media Campaign: Who's Your Shero?

For the third year of Brawny’s #StrengthHasNoGender campaign, we asked, “Who’s your Shero?”—inviting people to share stories of female heroes. These stories were donated to Girls Inc. to inspire the next generation of girls.

Partnering with more than a dozen female artists and animators, we brought these stories to life through comic-style illustrations shared across Brawny’s social channels. The campaign generated over 2.2 billion impressions.

Digital

Film

Art Direction

Design

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Brawny collection of shero stories social posts

Shared stories brought to life.

Brawny social posts illustrations process

Original Packaging


Limited Edition Packaging

Shero new packaging designs for Brawny paper towels by Silky Szeto
We also released limited-edition products featuring three different sheroes replacing the Brawny man on packages. Custom printed packages to various female news anchors were created as well.
Social posts from Good Day Atlanta, Fox News, CBS Morning, featuring female news anchors with custom printed Brawny packages

StrengthHasNoGender Landing Page

Visitors can explore shared shero stories from all Brawny’s social channels, comics, and short films of three inspiring Sheroes.

Brawny strengthhasnogender shero web landing page design by Silky Szeto
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