Silky Szeto
司徒肇基
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More Work

Brawny

Social Media Campaign: Who's Your Shero?

For Brawny’s third year of its #StrengthHasNoGender campaign, we asked "Who's your Shero?" and encouraged people to donate stories about female heroes. These stories were shared with the nonprofit organization, Girls Inc. to inspire the next generation of girls.

Working with more than a dozen female artists and female animators, these stories were brought to life through comic-style illustrations across Brawny’s social channels. Our campaign generated over 2.2 billion impressions.

Digital

Film

Art Direction

Design


Brawny collection of shero stories social posts

Shared stories brought to life.

Brawny social posts illustrations process

Original Packaging


Limited Edition Packaging

Shero new packaging designs for Brawny paper towels by Silky Szeto
We also released limited-edition products featuring three different sheroes replacing the Brawny man on packages. Custom printed packages to various female news anchors were created as well.
Social posts from Good Day Atlanta, Fox News, CBS Morning, featuring female news anchors with custom printed Brawny packages

StrengthHasNoGender Landing Page

Visitors can explore shared shero stories from all Brawny’s social channels, comics, and short films of three inspiring Sheroes.

Brawny strengthhasnogender shero web landing page design by Silky Szeto