For Brawny’s third year of its #StrengthHasNoGender campaign, we asked "Who's your Shero?" and encouraged people to donate stories about female heroes. These stories were shared with the nonprofit organization, Girls Inc. to inspire the next generation of girls.
Working with more than a dozen female artists and female animators, these stories were brought to life through comic-style illustrations across Brawny’s social channels. Our campaign generated over 2.2 billion impressions.