司徒肇基
More Work

Dignity Health

Brand Campaign: Science of Humankindness™

Roles:

Art DirectionConcept DevelopmentIntegrated CampaignIllustration DirectionEnvironmental Design

Dignity Health set out to show that empathy and kindness improve healing, supported by a Stanford University study they sponsored. We created a campaign that elevated compassion as a driver of health, using my illustrations to bring the idea to life.

Dignity Health Science of Humankindness billboard advertising
Dignity Health Science of Humankindness train station outdoor advertising
Dignity Health Science of Humankindness brain illustration headline
Dignity Health Science of Humankindness outdoor billboard at Hotel Palomar
Dignity Health Science of Humankindness nose illustration headline
Dignity Health Science of Humankindness digital billboard at Marriott LA Live
Dignity Health Science of Humankindness heart illustration headline
Dignity Health Science of Humankindness outdoor billboard advertising in Los Angeles

Dignity Health

Various Projects

Roles:

Art DirectionIllustration DirectionEnvironmental GraphicsPrintSocialVisual System Design

I helped evolve Dignity Health's brand through illustration work across hospital interiors, print ads, and social media content—creating a visual system tailored to pediatric spaces and environments.

Dignity Health baby lullaby wall decor illustration for pediatric hospital
Dignity Health pediatric hospital elevator illustrations featuring rocket and hot air balloon
Dignity Health pediatric hospital elevator door illustrations featuring bear and shark
Dignity Health pediatric hospital elevator door illustrations featuring sheep and turtle
Dignity Health Science of Humankindness illustrations print advertisement
Dignity Health Science of Humankindness print advertisement