Silky Szeto
司徒肇基
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More Work

Dignity Health

Brand Campaign: Science of Humankindness™

Dignity Health sought to differentiate itself by proving that empathy and kindness lead to better healing outcomes—an insight backed by a Stanford University study they sponsored. We transformed this idea into a campaign that positioned compassion as a powerful driver of health, with custom illustrations I created to bring the message to life.

OOH

Digital

Art Direction

Design

Illustration

Dignity Health Science of Humankindness billboard ad Silky Szeto
Dignity Health Science of Humankindness train station ad by Silky Szeto
Dignity Health Science of Humankindness headline ad Silky Szeto
Dignity Health Science of Humankindness OOH billboard at the Hotel Palomar by Silky Szeto
Dignity Health Science of Humankindness headline ad Silky Szeto
Dignity Health digital OOH billboard at the Marriott LA Live by Silky Szeto
Dignity Health Science of Humankindness headline ad Silky Szeto
Dignity Health Science of Humankindness OOH billboard in Los Angeles by Silky Szeto

Dignity Health

Various Projects

I helped evolve Dignity Health’s brand through illustration work across hospital interiors, print ads, and social media content—creating a visual system tailored to pediatric spaces and environments.

Social

Print

Art Direction

Design

Illustration

Dignity Health baby lullaby wall decor by Silky Szeto
Elevator rocket and hot air ballooon for Dignity Health hospital pediatrics floor by Silky Szeto
Dignity Health elevator doors illustrations of bear and shark by Silky Szeto
Dignity Health elevator doors illustrations of sheep and turtle by Silky Szeto
Dignity Health illustrations print ad by Silky Szeto
Dignity Health illustrations print ad by Silky Szeto