Silky Szeto
司徒肇基
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More Work

WGU

Launch/Rebranding Campaign: A New Kind of U

We executed a complete rebrand of the all-online, nonprofit Western Governors University (WGU), as well as a national print and digital ad campaign.

Branding

OOH

Digital

Print

Art Direction

Design

WGU logo and tagline lockup design by Silky Szeto
WGU owl logo symbol design by Silky Szeto
WGU owl logo symbol design by Silky Szeto
WGU owl logo symbol design process by Silky Szeto
WGU logo and state lockup design by Silky Szeto

Legacy Mascot

WGU new owl mascot

New Mascot

WGU brand guidelines by Silky Szeto
WGU new owl mascot photography
WGU magazine print ad by Silky Szeto
WGU digital web banner ad by Silky Szeto
WGU billboard ad by Silky Szeto
WGU bus ad wrap by Silky Szeto
WGU trade booth