In 2020, we brought audiences back to happier times by channeling the charm of 1970s-era game shows—a nostalgic, feel-good concept that especially resonated with our older customers. The game show format made every question and prize a playful way to spotlight Eargo’s product.
Digital
TV
Print
Art Direction
Design
Eargo Game Show DRTVs
Everyone had a chance to play as well. We sent digital and direct mail scratch offs with randomized values of $250 and $300 off our hearing aids.
