Eargo, a health tech startup known for its virtually invisible hearing aids, set out to modernize its brand to appeal to a younger, tech-savvy audience. I led a full rebrand, shaping its identity, evolving the design language, and directing creative across TV, print, digital, product experiences, and brand photography.
Branding
Digital
TV
Print
Art Direction
Design
This is the Future DRTV
Legacy Identity
Logo Design
René Bieder’s heavy Galano Grotesque is used for the logotype to convey boldness and help tackle the stigma of wearing hearing aids. The logotype also features a custom “O,” inspired by the recommended finger position for inserting the device—reinforcing proper use while subtly connecting the brand to the product experience.
I helped launch Eargo’s fourth-generation hearing device, Eargo Neo HiFi—developing the product logo, photography, packaging, and a visual system that extended across advertising, marketing, and product communications. The challenge was pushing an already bold brand into even more modern, striking visuals—while maintaining the trust and familiarity needed to resonate with our older audience.
