Unison is a leader in the homeownership investment category. They needed a new identity brings simplicity and clarity which reflects their mission to create a frictionless, transparent, easy, and balanced experience
in financing a home. We also launched their first ever brand campaign.
Branding
Digital
TV
OOH
Art Direction
Design
Doors Tv Spot
Unison knocks down the daunting challenges in owning a home. In celebration of that, we literally knocked down doors all over San Francisco with a giant domino course made completely of doors.
Logo Design
The original logo used an open door to convey accessibility. However the complexity of the device created confusion over the actual name. Instead of Unison, customers read Uni Son. The result is a refreshed logo
optimized for clarity and simplicity using a custom typeface based on Avenir Next.
Stems of the u and n are slightly wider than the i for clearer distinction; stronger legibility.
Brand Campaign
We used the square footage of billboard placements around San Francisco to demonstrate exactly how ridiculous the housing market has become.
