Silky Szeto
司徒肇基
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More Work

Lyft

Brand Campaign: Driving You Happy

Lyft isn’t just a taxi service, but a friend with a car, whenever you need one. A more approachable and enjoyable way to take you from point A to B that offers an experience beyond a basic offering. We helped Lyft announce themselves with their first national advertising campaign.

OOH

Digital

Art Direction

Design

Lyft wild posting in Highline New York Driving you Happy ad campaign by Silky Szeto
Lyft Driving You Happy campaign key visual by Silky Szeto
Lyft bulletin billboard ad in Los Angeles
Lyft double decker bus wrap ad in San Francisco
Lyft Driving You Happy animation by Silky Szeto
Lyft Metra digital ad in Chicago at the train station
Lyft bulletin billboard in Chicago
Lyft bulletin billboard in Chicago
Lyft guerilla event wild postings
Lyft guerilla event wild postings