Eargo is a health tech startup that makes a virtually invisible hearing aid. Upon joining, I built its brand identity from the ground up. This included logo design, brand guidelines for all forms of marketing and communication needs, website and digital apps design, and brand photography. I also concepted and executed advertising campaigns for TV, print and web.
Branding
Digital
TV
Print
Art Direction
Design
This is the Future DRTV
Legacy Identity
Logo Design
René Bieder’s heavy Galano Grotesque’s is used for the logotype, to convey a sense of boldness. Tackling the stigma of wearing hearing aids. The logotype also uses a custom “O”. It uses the shape formed from the fingers when inserting the hearing device.
Early 2020, I helped launch the company's fourth generation hearing device, Eargo Neo HiFi. New product logo, product photography, and packaging design.
